Health care in the small-biz world

Q: I own a small business in South Jersey and provide full health benefits for my employees. I’m concerned about my ability to keep doing so going forward with the rising costs of health care. Any suggestions for a small business?

A: It’s always encouraging to hear from business owners who provide such strong benefits to their employees. Although I understand it’s becoming increasingly challenging to continue to offer this benefit, here are a few options you can consider.

Managing health-care costs: Tips for small businesses

Employer-sponsored health insurance is considered by business owners and employees alike to be one of the most important benefits available in the workplace today. Yet skyrocketing costs are making it more difficult for small businesses to attract and retain skilled workers with the promise of health insurance.

As a result, there is a growing sense of urgency among many small-business owners to find ways to reduce health-care costs while meeting the mandates set forth in the Affordable Care Act. With that in mind, here are some strategies you may want to consider to help reduce your business’s health-care expenses.

High-deductible plans and HSAs 

High-deductible health plans (HDHPs) are designed to drive down health-care costs by placing more of the responsibility and cost burden on consumers, in effect, forcing them to be more cost-conscious when deciding on medical care. Like traditional health-care plans, HDHPs usually cover a wide range of medical and prescription costs — but only after a steep annual deductible has been paid. Such deductibles generally run from as low as $1,000 for individual coverage to upwards of $7,500 for family coverage, depending upon the plan.

HDHPs are often used with health savings accounts (HSAs) — tax-preferred savings accounts that are used to fund qualified medical expenses. Workers or their employers make tax-free contributions to an HSA, then the employees use the funds to purchase medical care until they reach their deductibles.

HSAs and employee eligibility

Your employees are eligible for an HSA if they meet four qualifying criteria: 

1. They are enrolled in a qualified HDHP.

2. They are not covered by another disqualifying health plan.

3. They are not eligible for Medicare benefits.

4. They are not a dependent of another person for tax purposes.

The maximum contribution to an HSA for 2014 is $3,300 for employees with single coverage or $6,550 for those with family coverage. Workers over age 55 can contribute an additional $1,000 in 2014 regardless of whether they have single or family coverage. Such contributions are made on a pre-tax basis, meaning they reduce taxable income. Note that, unlike IRAs and certain other tax-deferred investment vehicles, no income limits apply to HSAs.

A health-reimbursement account (HRA), on the other hand, must be funded only by an employer — not by a contribution of employee income. Employees with HRAs then receive tax-free reimbursement for qualified medical expenses up to a maximum amount.

Shifting costs and cutting benefits 

Employers who want to continue providing health-care benefits within the same general framework of their existing, traditional health-insurance programs often face the prospect of reducing their costs by sharing expenses with employees and/or reducing available benefits. For example, employers may opt to raise employee premiums, raise deductibles or place a limit on certain types of benefits, such as coverage for routine doctors’ appointments.

However, employee backlash could be significant, so it’s important to explain that the changes are necessary to maintain the overall fiscal well-being of the company. You may also want to consider offering other benefits designed to make up for the implementation of a less-generous health-insurance policy. For example, if reducing your contribution to health-insurance premiums, you may want to consider enhancing long-term care and disability benefits to compensate.

In some cases, small-business owners may even offer to help bridge the gap between the old health-care benefits package and the new one. For example, an employer who raises the deductible for inpatient hospital care may offer to pay the difference in the event an employee is actually hospitalized.

Wellness programs

According to research conducted by the RAND Corporation, approximately half of U.S. employers with 50 or more employees offer wellness-promotion activities, with larger employers more likely to have more complex programs. Most employers (72 percent of those offering a wellness program) characterize their program as a combination of screening activities and interventions.1

While the goal of a wellness program is admirable — to reduce health-care costs by fostering healthier lifestyles among employees — the programs aren’t without their potential drawbacks. For example, a wellness program that rewards (or penalizes) workers based on arbitrary health benchmarks may be deemed discriminatory. A program that emphasizes education is likely to be less controversial than one that seems to single out individual workers for praise or admonishment.

Jeremy R. Gussick is a CERTIFIED FINANCIAL PLANNERTM professional with LPL Financial, the nation’s largest independent broker-dealer.* Gussick specializes in the financial-planning needs of the LGBT community and was recently named a 2013 FIVE STAR Wealth Manager by Philadelphia Magazine.** He is active with several LGBT organizations in the Philadelphia region, including the Delaware Valley Legacy Fund and the Independence Business Alliance, the Philadelphia region’s LGBT chamber of commerce. OutMoney appears monthly. If you have a question for Gussick, email [email protected]. LPL Financial, a Registered Investment Advisor. Member FINRA/SIPC.


1Source: The RAND Corporation, “Workplace Wellness Programs Study,” sponsored by the U.S. Department of Labor and the U.S. Department of Health and Human Services, 2013.


This article was prepared with the assistance of Wealth Management Systems Inc. The opinions voiced in this material are for general information only and are not intended to provide specific advice or recommendations for any individual. We suggest that you discuss your specific situation with a qualified tax or legal advisor. Please consult me if you have any questions.


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