Atlantic City is welcoming a new partner in its LGBT tourism efforts: Miss Richfield 1981.
The drag queen, portrayed by Russ King, will serve as the city’s “ambassador” to the LGBT community.
“As Atlantic City continues to diversify its appeal with non-gaming attractions and new events that draw new visitors here, we look for personalities who can help spark potential visitors’ interest in coming,” said Atlantic City Alliance executive director Jeff Guaracino. “Miss Richfield has an active database of travelers, a strong social-media presence and performs in front of LGBT and straight travelers all year, especially in our key markets. This is part of a strategy to enhance the image of the destination, to reclaim our position as a top LGBT-friendly destination and to diversify our visitor base.”
Richfield is expected to tout the LGBT attractions in Atlantic City through marketing tie-ins, product placement, giveaways and other initiatives.
Last year, Atlantic City undertook a number of LGBT-tourism efforts, with the opening of an LGBT beach, the inauguration of the city’s first openly LGBT mayor and the move of LGBT party Sandblast from Asbury Park to the city. Sandblast returns July 17-20. FIBO, a longtime staple at Fire Island, will also move to Atlantic City, and will be held Aug. 7-9.