The Attic Youth Center hosted a small reception for a number of the agency’s continuous donors last week, during which the organization pulled back the curtains on its newly designed insignia.
The new logo, unveiled at a Nov. 7 donor-appreciation brunch, was created through a lengthy discussion process, executive director Carrie Jacobs said, that included input from staff and youth members.
“For years we’ve been looking for a logo that truly represents how we think of ourselves and what the youth want to see,” Jacobs said, adding that the new emblem fulfills those goals.
“We have the three people holding each other up, and that shows the support you get here but also shows diversity because they’re all different shades,” she said. “And they’re not only holding each other up, they’re also reaching up to a brighter future, to the rainbow.”
Jacobs said the logo has gone over well with The Attic’s diverse group of supporters.
“The response has been really great. People are really liking it. I’ve sent it to some designers and they really liked it, and I know the youth have liked it and are really excited to wear the new Attic pins we got with it on it.”
In the next few months, The Attic will debut its new website, on which the logo will take center stage, Jacobs said.
She noted that the reinvention of the symbol coincides with an upcoming organizational milestone.
“This is reflective of us moving into a new area. We’re going to be 18 in April, so we feel this is very timely because one of the things about 18 is you’re moving onto new beginnings, and that’s how we see The Attic right now.”
— Jen Colletta