Philly In Love, an online resource for prospective brides and grooms in the Greater Philadelphia area, features weddings from couples of all ages, cultural backgrounds and sexual orientations in an effort to showcase the city’s “many faces of love.”
“A lot of wedding publications focus on one demographic that they’re targeting as a business and there’s nothing wrong with that, but Philly In Love is about showing Philadelphia as a whole. We believe in featuring all of the people and the couples that make up our city,” said Darrell Aubert, Philly In Love’s business manager.
Philly In Love’s website reaches nearly 11,000 unique visitors a month. It features real weddings, engagements and inspirational, editorial-styled posts for couples looking for ideas on how to plan their wedding. Couples and photographers can submit photos to the site for a feature. The website also features a newly updated vendor directory of local venues, planners and other wedding services. The site is a one-stop-shop for all wedding needs, Aubert said.
The online wedding magazine was created by a team of experienced industry professionals in 2014. Aubert said they noticed “a gap missing in the wedding market where there was no high-quality online presence featuring the work of the vendors that make up [the] local industry.”
“There were no wedding sites or blogs that focused specifically on our region. We wanted to provide people with a unique perspective of our city,” Aubert said.
Aubert, who owns a wedding-videography company, said it’s “important to show the real Philadelphia” and made it a point to include LGBTQ couples on the site.
“We feature weddings with $150,000 budgets and DIY weddings that cost no more than $5,000. We try to make the process easier for those looking to have their dream weddings and need inspiration on how to make it happen,” he said.