The show follows Goreski as he breaks away from mentor and celebrity stylist Rachel Zoe as well as her reality TV show, “The Rachel Zoe Project,” and tries to start his own company with limited funds and no assistance.
“You see from the show the reality of what my world was when I left Rachel,” Goreski said. “Indeed, a lot of time was spent at home while I was waiting for work to come in with my dogs and my boyfriend. The whole point of me going off on my own and the point of assisting people is you want to learn from somebody who is an expert and then, once you get to a place you feel like you’re ready to go off on your own into that profession, that’s what I did. My intention was to always be a stylist and the intention when I left was to create my own business and they were aware of that. I love my boyfriend and I love my dogs but a girl has to pay the bills. I broke off with the intention of becoming my own stylist.”
If there was any dirt about his breaking away from the Zoe camp, Goreski wasn’t dishing. But he did describe the transition from being an assistant to starting his own company as “very hard.”
“It was a whole different amount of stress,” he said. “I got the courage and the confidence to be a really good assistant but it’s taken me a little bit to develop confidence as my own stylist. That was a major transition for me and definitely a theme we explore on the show.”
But Goreski also said that the benefits of being a known personality as a cast member on “The Rachel Zoe Project” far exceeded any drawbacks when it was time for him to forge his own path in the fashion world.
“The only setback for me was having to work that much harder to prove that I have my own distinct sense of style and that I have my own way of working, and really trying to carve out my identity separate from her,” he said. “The hard work has definitely paid off because I’m busy now and I work with great women.”
Indeed. Goreski now boasts celebrity clients like actresses Jessica Alba and Demi Moore and R&B singer Keri Hilson.
Aside from the sweat and the glitz of the fashion world, “It’s a Brad, Brad World” also gives viewers a peek into Goreski’s personal life as he struggles to maintain his happy home life with his longtime boyfriend, Gary.
“It’s very much a balance,” he said. “The show is very much focused on my building my business and me as the lead role as stylist as opposed to the assistant role, the way I was on Rachel’s show. So I think people will get to see how I work and how I’ve developed. I’m still kind of developing the process in which I work. That was one of the reasons I wanted to do this show, to show the actual process behind getting a photo shoot and getting a client and all the work that goes into that. But definitely my personal life and my family life is a big focus, because I really wanted to show people the other side of my life: my great family and my great boyfriend. I hope the audience enjoys them as much as I do.”
“It’s a Brad, Brad World” premieres 10 p.m. Jan. 2 on Bravo. For more information, visit www.bravotv.com.